3 Jun 2015


H&M has been a high street favourite among teens and adults for its affordable clothing mix of fashion and work wear for many years now, but more recently it has upped the stakes and is becoming known for its high fashion designer collaborations — a bit of couture for the average woman.
Since 2004, the company has collaborated with well-known greats such as Karl Lagerfeld, Beyonce, Versace, Alexander Wang and Stella McCartney to name just a few. The pieces created through these collaborations have flown off the shelves at record speeds thanks to their designer name tags but bargain prices.
And this year is set to be no different, as H&M bosses have revealed its latest collaboration will be with Balmain Paris.

Due to hit stores on November 5, the collection has been headed by Balmain designer and many models' best friend Olivier Rousteing.
About the collaboration, Olivier said: 'I want to talk to my generation; this is my main aim as a designer.  H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination — a movement of togetherness, fueled on a hashtag.
'The collaboration felt extremely natural to me. H&M is a brand that everybody connects to. It calls for unity and I am all for it.'

Ann-Sofie Johansson, creative advisor at H&M, said: 'We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and street wear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic.  It is also closely linked to the show business and music worlds, which adds another element of surprise.'

Olivier let the cat out of the bag about the collaboration on the red carpet at the recent Billboard Music Awards, with a little help from his friends Kendell Jenner and Jourdan Dunn who were wearing the first pieces from the collection.

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