H and M and Bey

THE rumour mill has been in overdrive for months, but now our suspicions have finally been confirmed... yes Beyoncé/Queen Bey/Mrs Carter is the new face of H&M.

As well as posing for the new campaign (which was shot in Barbados - poor her), she has also had a hand in helping design the new collection.

So we should expect to see a collection of glamour mixed with hip-hop elements if her own style is anything to go by.

The campaign will be used on billboards, in editorials and in adverts worldwide, promoting the collection which is due to hit stores in May.

All Hail Queen Bey!